The Council of Better Business Bureaus (CBBB) and Privacy & American Business (P&AB) have teamed up to launch a new national education initiative geared toward helping small business owners improve their security and privacy readiness. The Entitled Security & Privacy – Made Simpler initiative is designed to demystify the complexities of data security and give [...]
With world becoming smaller and smaller day-by-day, more people from different cultures are shaking hands to strike business deals. It is no wonder that a car conceptualized in the USA, designed in Italy, parts manufactured in India and assembled in Germany will be sold in Latin America. It is also not difficult to find a [...]
Positioning concept in marketing caught fire after the two executives on Madison Street coined this term in the year 1971. These two ad wizards are known as Al Ries and Jack Trout. Positioning concept works on simple premises – an average human being prefers to remember something that is number one, or two. One tends to [...]
A new survey conducted by Small Business California found that 58% of small business owners felt California is “pretty seriously off on the wrong track”.  Furthermore, 50% of small business owners rated the climate for small businesses as “poor.â€? Employers pointed to the rising cost of health care and workers’ compensation as the two major [...]
Email marketing had taken the world by storm couple of years back. While the serious marketers have started doubting the effectiveness of email marketing with changing scenario and legal issues, spammers are having a field day. Does this mean email marketing is not productive enough? Not really. There are ways and means that can be [...]
Under increasing pressure from small business owners, Kentucky state lawmakers approved a bill that substantially lowers the tax burden on smaller frms — in part by suspending proposed tax cuts for large corporations. The bill proposes that businesses with less the $3 million in gross annual profits would be exempt from the alternative minimum calculation. [...]
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