Anita had gone to a shop for purchasing some deodorants and ended up purchasing some perfumes as well. Why did this happen? The small business owner running this shop was clever enough. He could convert a non-sale into a sale. He successfully used the major weakness of the human being – letting her feel important.
Remember, [...]
Are you starting new business and looking for venture capital? Please read this great article from Guy Kawasaki about bootstrapping. I had to laugh when I read the opening…
Someone once told me that the probability of an entrepreneur getting venture capital is the same as getting struck by lightning while standing at the bottom of [...]
As a small business owner, if you are into industrial products, then this may not be really for you. Industrial products are highly rationalized lot, and usually (I’d say, 99.99%) not purchased through impulse. However, this type of purchase behavior is highly useful to small (even large) businesses. Have you even seen people in a [...]
Continue reading about How to benefit from impulsive purchase behavior?
Many small business owners struggle with the issue of either buying, renting or leasing office space. Unfortunately, depending on who you ask, you’ll get a different opinion from everyone. With each business bringing its own unique set of circumstances to the table, the decision rests ultimately on what best will suit your needs as a [...]
Continue reading about To Buy, Rent or Lease…that is the question that I ask of thee
Whether you prefer to assume KISS stands for “Keep It Simple, Stupid” or “Keep It Simple and Straightforward“, the basic principle is the same.
When dealing with a problem, we have a frequent tendency to make it more complex then it needs to be. As a result, the solutions we attempt to implement are far more [...]
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The SBA announced this month that it would begin implementing the Women-Owned Small Business Federal Contract Assistance Program. Originally authorized in 2000, but not implemented, the program was designed to ensure that women-owned small businesses would receive at least 5% of all federal government contracts.
Historically, women small business owners have been underrepresented in federal government [...]