Anita had gone to a shop for purchasing some deodorants and ended up purchasing some perfumes as well. Why did this happen? The small business owner running this shop was clever enough. He could convert a non-sale into a sale. He successfully used the major weakness of the human being – letting her feel important. [...]
Are you starting new business and looking for venture capital? Please read this great article from Guy Kawasaki about bootstrapping. I had to laugh when I read the opening… Someone once told me that the probability of an entrepreneur getting venture capital is the same as getting struck by lightning while standing at the bottom [...]
As a small business owner, if you are into industrial products, then this may not be really for you. Industrial products are highly rationalized lot, and usually (I’d say, 99.99%) not purchased through impulse. However, this type of purchase behavior is highly useful to small (even large) businesses. Have you even seen people in a [...]
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Many small business owners struggle with the issue of either buying, renting or leasing office space. Unfortunately, depending on who you ask, you’ll get a different opinion from everyone. With each business bringing its own unique set of circumstances to the table, the decision rests ultimately on what best will suit your needs as a [...]
Continue reading about To Buy, Rent or Lease…that is the question that I ask of thee
Whether you prefer to assume KISS stands for “Keep It Simple, Stupid” or “Keep It Simple and Straightforward“, the basic principle is the same. When dealing with a problem, we have a frequent tendency to make it more complex then it needs to be. As a result, the solutions we attempt to implement are far [...]
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The SBA announced this month that it would begin implementing the Women-Owned Small Business Federal Contract Assistance Program. Originally authorized in 2000, but not implemented, the program was designed to ensure that women-owned small businesses would receive at least 5% of all federal government contracts. Historically, women small business owners have been underrepresented in federal [...]