The word ‘Keyword’ has assumed special importance with the advent of internet and online marketing. To a layman, keyword is nothing but the search term inserted while surfing the net. For a small business owner, it means gateway to success (or failure). Keywords are all about finding your target market. For example, if you are [...]
Problem employees happen to big or small businesses. However, for small business owners, the impact of dealing with a problem employee may seem larger than life. People often shy away from confrontation and conflict, choosing to overlook potentially destructive employee behavior rather than dealing with it. While it’s basic human nature to want to avoid [...]
Internet had brought around major changes at the way we look at things and manage our small businesses. Advent and fast growing popularity of internet as an advertising medium had changed the rules of advertising, however principles of advertising have remained the same. Google is responsible for the major changes that have taken place on [...]
Press releases have become an important part of marketing campaign. Press release carries more authenticity than plain vanilla advertising. Press releases seem to come from the publisher as against advertisements coming from a ‘commercial’ source. First of all a small business owner should ensure that the press release is worth – the news to be [...]
TechSmith Corp, the makers of SnagIt are offering a free trail of their SnagIt-to-Skype Screen Capture Profile. SnagIt customers can now send screenshots to fellow Skype users during secure chat sessions, providing an instant visual reference to improve communication and enhance collaboration on tasks such as creating presentations, design reviews, technical instruction, or simply sharing [...]
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A small business owner has many tasks at hand – inventory, accounting, sales, administration, finance, marketing – you name it – he has to do it. In contrast, a large organization has many people and departments performing these tasks independently. Such an environment of multi tasking has its own set of dangers – higher probability [...]