For something a little different as Christmas approaches. Take advantage of the holiday season, and send out a business greeting card. They can enhance your current business relationships, attract new customers, remind old customers that you exist and demonstrate appreciation to current customers.
Always use appropriate etiquette when sending a greeting card. Use a quality card that demonstrates appreciation and can be interpreted as a business success. Make sure all of your mailing lists are up to date so that your cards will go out in a timely fashion. Even if you use printed labels for your envelopes, sign each card personally. Try to address the cards to individuals rather than just to businesses. Primarily, you want to address them to the people you did business with and not the company they work for.
Finally, don’t wait till the last minute to send them. It’s usually a good rule of thumb to mail them no later than between the 10th and the 15th. That gives them about ten days to get to their destinations.
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