Businesses are always looking for new ways to market themselves, their products or their services. While advertising is available in a wide variety of formats, there are newer waves that are causing ripples in the great big pond known as the Internet. One of those is the concept of blogging. Blog is a modern buzzword that stands for web log. A web log is more or less an open or invite only diary that can be used for just about anything.
Personal blogs can carry everything from personal diary type entries to research to opinions. But for the business blogger, blogging opens a new window of opportunity that is worth exploring whether your business delivers a service, product or both. Blogging provides small businesses with a forum where they can write their thoughts, link up resources or even publish updates to current data on your services with just a few keystrokes.
Blogging software is easy to obtain and easy to use. There are literally dozens of blogging services available on the Internet, some free and some not. The free ones also come with ads, so it’s a tradeoff. But for the beginning business blogger, a free blog to explore your options is not a bad idea.
Blogging is low to no maintenance cost. If you handle it yourself, then there is no labor cost. Hiring a blogger is still less expensive than hiring a web designer. You don’t have to wait to update your blog; type in a few keystrokes and it’s updated. Consultants and business professionals have already begun to discover the powerful tool that blogging provides. Whether they are dispensing their expertise or simply demonstrating their knowledge. In the world of marketing, blogging is a gold strike waiting to happen.« Return to all articles