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Small Businesses Expecting Strong Holiday Season

Date: 10/24/2006 | Category: Business | Author: Diana Heeb Bivona

According to Constant Contact’s 2006 Small Business Holiday Outlook survey, 62% of 1,500+ U.S. small businesses said they anticipate a strong holiday season.  This is up from last year.  Hopefully, they are right as 78% of those business owners said the December holidays are important to their yearly earnings.

In anticipation of serving the expected high turnout of holiday shoppers, 68% of small businesses will run seasonal promotions (mostly online), and 20%  have hired or will hire additional employees.  81% of small businesses also expect consumers to make more holiday purchases online in 2006.

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