Many times, when we find ourselves trying to meet deadlines and getting new products out, we feel rushed to just do things and do them quick. After all, if we just have the website up and the brochures made, then we can explain the pros and cons of our products once people start calling us. The fact of the matter is the old cliche is true, you can never get a second chance to make a first impression and if people are not entirely clear on what you are doing based on the content they may see in a brochure or website, then they may never take that call for you to clarify things.
For me, when someone calls and says, I “all I need is a brochure for my product. This is what it is…. Please throw something together,” they are often surprised when I won’t just take the check and “throw something together”. The reason is that you created this product becuase you felt there was a need, a defiency in the marketplace. If there wasn’t, then you are probably trying to illustrate how you can solve exisiting problems better through your expertise. Either way, you content is specific to what you are doing and anyone writing that content needs to be aware of exactly how and why so that you don’t look appear to be like everyone else.
So take some time and think about what your promotion strategy is and how your products and services will solve existing market problems. Approach your content from this stand point and you will be one step ahead of everyone else in creating dynamic content that allows you to get in the door to make the actual pitch. If you’re really diligent, your content may speak for itself and you may not even need to make a pitch.« Return to all articles