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Online Stores – Avoiding Mistakes

Date: 03/01/2006 | Category: Business | Author: arvind

Online stores owners on the web expect the customers start visiting their store the moment they have put up the site on the net. This is simply not possible. Your site is one of the thousands on the net, each vying for that limited number of customers. 

There are some strategies to avoid this trap. Your online store site must sport a professional design. A poorly done web site is a sure shot formula for losing your visitors. Site should be easy to navigate and should try to answer all the queries the visitor may have. 

If you feel that just putting up your site is good enough for cash registers to start ringing, you are grossly mistaken. Your web site must be optimized for major search engines. Search engine optimization means all the major search engines (Google, Yahoo, msn, etc) have indexed your site and it is jacked up higher among the competition. You must keep on changing your site with a high frequency (doing it daily will be ideal). This makes your site more dynamic in nature and likely to be seen favorable by the search engines. 

Last but not the least, don’t forget to advertise your site on the net. This includes reciprocal linking, directory submissions, etc. Advertising on the net is no longer expensive as it used to be at the time when banner advertising was in vogue. 

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