Navigation

Official Blog

702-871-8678

Cross-bundling products

Date: 05/14/2006 | Category: Business | Author: arvind

Products can be categorized into three – stand-alone, supplementary and complementary. Stand-alone products are those, which are purchased and consumed independently. For example, a wall calendar will be a stand-alone product. Complementary products are those which are consumed in pair – a razor blade always goes with the razor system. Finally, supplementary products are those, which are substitutable – one may decide to use a public transport as a supplementary mode of transport to your own car. 

Understanding of this can help a small business owner increase the business multi-fold. You may cross-bundle your product with a complementary product marketing company. For example, if you are selling copiers, you may cross-bundle your product with copier paper. Once can launch a marketing campaign to this effect. Complementary product concept can be used to reposition your competition, and offer better value to the end users through this repositioning.

Are you planning to start a new business in Oregon, contact IncPardise.com who can make process of starting a new business very easy, Call at 888-284-3821.

Share this article...
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Email this to someonePrint this page
« Return to all articles