With the advent and fast spread of internet, terms like B2C and B2B have assumed greater importance. Small businesses face the dilemma more than others – whether to focus on 2B or B2C? Both the market segments have their own sets of advantages and disadvantages.
B2B, while difficult in the first stage, are extremely lucrative over a long term. Customer loyalties are easily built up in B2B market places. However, one small mistake, and the businessman is out of business. Loosing customer in B2B market place is much costlier affair than that in B2C. Principles of marketing don’t change in either case, but B2B market place requires more relationship type of marketing. Something more on personal aspect is looked at compared to the type followed in B2C market place. More to follow on this like communications, promotion, etc….« Return to all articles