Authors of different creed and hue have written on creative and effective business communication. Many authors have provided basic principles of writing meaningful communication with your target audience.
Based on many articles, I have to conclude that the following words make a lasting impression on the readers – free, love, easy, safe, guarantee, discovery, results, new and money.
Defined density of some or all of these words is likely to have more impact on the readers. The density range could vary between three to five percent. Last but not the least, never forget to make a ‘free’ offer to your target audience. This ‘free’ could be anything from trial period, demonstration, basic membership or something similar. Free word has the most impact on the readers. It not only induces them to try the product, the trial period tries to ‘addict’ them of using the product. Once the trial period is over, there is a good probability that the customer will continue using your product by paying full amount for the same.
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