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How Dependent Are You on the Internet?

Date: 04/11/2007 | Category: Business | Author: Diana Heeb Bivona

As a small business owner, how dependent is your business on the internet?  If faced with a loss of internet service, what type of impact would it have on your overall business?  According to a recent Wells Fargo/Gallup Small Business Index 35% of small businesses believe it would have a major impact on their business, including 18% who said it would put them out of business.

Small business owners use the Internet for:

  • regularly gather information as well as business and industry advice online – 75%
  • online banking – 58%
  • social networking to make professional contacts – 50%
  • advertising and marketing – 45%
  • payroll management – 22%

Forty-four percent of small businesses report having their own website, with the top three uses for company web sites being: advertising company products and services (81%), soliciting customer feedback or queries (69%), and communicating with customers, suppliers and employees (68%).

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