Come Monday morning, we will find ourselves dealing with yet another postage increase. For businesses that depend heavily on the mail service, it will definitely bite into their profit margins. Some may find that they can no longer ship lower-cost inventory items and turn a profit. They may find themselves reevaluating their inventory and discarding lower-priced items that are no longer profitable to ship. Others may decide to completely revamp their product offerings and specialize or cater to a particular niche.
Businesses who depend upon the postal service will need to again find creative ways to offset the additional costs. A few things that may make a difference and save you a few pennies:
- Use e-mail and the Web to send and receive documents, bills and letters whenever possible.
- Pay attention to the size and thickness of your mailings – you can now expect to pay significantly more for larger or bulkier packages. Do smaller mailings and use smaller size envelopes when possible.
- If your marketing efforts depend heavily upon mailing, mail smarter. Cull mailing lists to target the best sales prospects.