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Creating a press kit

Date: 06/05/2007 | Category: Business | Author: Diana Heeb Bivona

Press kits are a great tool to have if you are interested in having media coverage for your business.   A press kit effectively provides reporters, investors, and analysts with vital information about your company. 

What should you include in your press kit:

  1. Just the facts. A one-page listing of statistics and vital information about your company such as it’s name, the founders, the date started, your primary business, revenues or earnings information, and a sample of key clients.
  2. A company history. Include a timeline of events if your company is more than a few years old or has been reorganized. Include such events as when the company received venture capital funding, when new products or services were unveiled, and when the firm was restructured in a significant way (if applicable).
  3. A press release.  If you are just starting out, announce the start of your business in a clear and concise press release.  Otherwise, focus your press releases on events, milestones and/or new products or services that would be of interest to the general public.  Try to stick to one page if posible. 
  4. Contact information. Provide a point of contact for inquiries.  The designated contact person should return calls from the media promptly because most reporters adhere to stringent deadlines.  If you don’t call back quickly, you may miss a golden opportunity for coverage in the future.
  5. Copy of your logo or image.  Include a clean, high resolution copy of your company’s logo.  This way if the media chooses to run a story about your business, they have copies on hand already.
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