Guerrilla marketing, is an unconventional way of performing promotional activities on a very low budget. Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing).
It is up to the guerrilla marketer to be creative and devise unconventional methods of promotion. The marketer must use all of his or her contacts, both professional and personal, and must examine his company and its products, looking for sources of publicity. Many forms of publicity can be very inexpensive, others are free.
It is argued that when implementing guerrilla marketing tactics, small size is an advantage. Small businesses, according to this argument, are able to obtain publicity more easily than large companies; they are closer to their customers and considerably more agile.
* Guerrilla Marketing is specifically geared for the small business.
* It should be based on human psychology instead of experience, judgment, and guesswork.
* Instead of money, the primary investments of marketing should be time, energy, and imagination.
* The primary statistic to measure your business is the amount of profits, not sales.
* The marketer should also concentrate on how many new relationships are made each month.
* Create a standard of excellence with an acute focus instead of trying to diversify by offering allied products and services.
* Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
* Forget about the competition and concentrate more on cooperating with other businesses.
* Guerrilla Marketers should always use a combination of marketing methods for a campaign.
* Use current technology as a tool to empower your marketing.
Do you have a great idea for guerrilla marketing? Well, we could use some. We are a small business looking for great ideas to promote our incorporation services. We are willing to experiment. Please contact our CEO John Vanhara at [email protected].
Did you try guerrilla marketing for your business? Share your experience. What did you do and how it worked for you.« Return to all articles